The primary purpose of Kred Rewards is to match people with things they love.

We will make Kred Rewards a rich, relevant experience for the people who receive Rewards and the marketers that wish to reach them.

Rewards will be targeted to appropriate people; every reward is not for every person. When we are approached with an idea for a Kred Reward, we will use public social data, including keywords, hashtags, location, community or any combination of these, to identify influential people who are most likely to truly enjoy it.

We encourage our brand partners to generate memorable experiences for the winners of Rewards.

We will be completely open with our partners about how influencers are selected, who they are, and what their response was to an offer of a Kred Reward.

We will not make offers of Kred Rewards to a population dramatically greater than the number of Rewards available.

We will never require the recipient of a Kred Reward to blog, post, tweet or otherwise publicize their experience with a Reward that they have received.

We will be mindful of all relevant trade regulations.

We will use well-qualified distribution houses to assure that Kred Rewards are delivered in a manner that is timely and respectful to your brand.

We will provide you with world-class analytics at the conclusion of the campaign.

We will provide you with public data about Kred Reward recipients. We will never provide data to you that is not public nor provided to us directly by recipients.

We will always adhere to Twitter’s Terms of Use in offering Kred Rewards.